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STRATEGIC MARKETING IN A DYNAMIC MARKET ENVIRONMENT: ADAPTIVE APPROACHES, ANALYSIS OF TRENDS AND IMPLEMENTATION OF INNOVATIONS.

• Authors : Klimova, Inna; Hordieieva, Inna; Sereda, Nataliia

Subjects: MARKETING; TREND analysis; TECHNOLOGICAL innovationsUKRAINE

• Source: Conhecimento & Diversidade; 2023, Vol. 15 Issue 40, p98-118, 21p

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Digitalization, innovation and marketing in logistics.

• Authors : Al-Ababneh, Hassan Ali; Dalbouh, Mahmud Agel Abu; Alrhaimi, Salem A. S.

Subjects: DIGITAL technology; TECHNOLOGICAL innovations; MARKETING

• Source: Acta Logistica (AL); Dec2023, Vol. 10 Issue 4, p615-624, 10p

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MARKETING, START-UPS AND INNOVATION: A FRAMEWORK FOR UNDERSTANDING THE POSSIBILITIES FOR HARNESSING TECHNOLOGICAL INNOVATIONS IN TOURISM (BASED ON THE EXAMPLE OF THE GEORGIAN TOURISM SECTOR AND RUSSIAN START-UPS).

• Authors : Trzmielak, Dariusz Michał; Shonia, Devi; Skoneczna, Magdalena

Subjects: MARKETING; NEW business enterprises; TECHNOLOGICAL innovations

• Source: Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych; 2021, Vol. 40 Issue 2, p93-113, 21p

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INNOVATION AND MARKETING STRATEGY: A SYSTEMATIC REVIEW.

• Authors : Garcia, Lucas Jorge; Botura Junior, Galdenoro; Riccó Plácido da Silva, João Carlos

Subjects: TECHNOLOGICAL innovations; MARKETING strategy; PLACE marketing

• Source: International Journal of Innovation (2318-9975); Sep-Dec2023, Vol. 11 Issue 3, p1-24, 24p

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Customer Loyalty in Spa Tourism: A Case Study.

• Authors : Kantorová, Kateřina; Mlázovský, Martin; Svoboda, Ondřej

Subjects: CUSTOMER loyalty; TOURISM; TECHNOLOGICAL innovations

• Source: Proceedings of the International Conference on Tourism Research (ICTR); 2023, p123-130, 8p

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Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation.

• Authors : Han, Chen; Liu, Jiahui; Zhang, Shuman

Subjects: TECHNOLOGICAL innovations; MARKETING; INNOVATION management

• Source: European Journal of Marketing; 2023, Vol. 57 Issue 5, p1531-1559, 29p

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The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review.

• Authors : Ali, Omar; Osmanaj, Valmira; Kwiatek, Piotr

Subjects: TECHNOLOGICAL innovations; MARKETING; SCHOLARLY periodicals

• Source: Economic Research-Ekonomska Istrazivanja; 2023, Vol. 36 Issue 3, p1-36, 36p

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Inovação em Micro e Pequenas Empresas Participantes do Programa ALI em Maceió/Al no Contexto da Pandemia do Covid-19.

• Authors : dos Santos da Silva, Marcio Roque; Cavalcante Ferreira, Ana Karla

Subjects: DIGITAL technology; COVID-19 pandemic; SOCIAL distancing

• Source: Revista FSA; ago2023, Vol. 20 Issue 8, p111-135, 25p

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Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing.

• Authors : Chivu (Popa), Raluca-Giorgiana; Popa, Ionuț-Claudiu

Subjects: MARKETING; TECHNOLOGICAL innovations; DIGITAL technology

• Source: Ovidius University Annals, Series Economic Sciences; 2023, Vol. 23 Issue 2, p411-417, 7p

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Muhammad Kamil, Nazakat Khan and Ahmed Saeed: REVOLUTIONIZING SMEs PERFORMANCE: EMPOWERING GROWTH THROUGH CULTURAL TRANSFORMATION, DYNAMIC MARKETING, AND INNOVATIVE PRODUCTS.

Subjects: SOCIAL evolution; SMALL business; MARKETINGLAHORE (Pakistan)

• Source: Gomal University Journal of Research; Jun2023, Vol. 39 Issue 2, p156-168, 13p, 4 Charts

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